Ever since the sudden demise of Sushant Singh Rajput, a lot of dark secrets of Bollywood is coming out. We can also call it a dark period of Bollywood. For the past few days, NCB is interrogating Sara Ali Khan, Deepika Padukone, and Shraddha Kapoor. Their names have been involved in the major drug nexus of Bollywood.
It seems like these involvements might have a major impact on the brand value of these celebrities. We have already seen some major celebrities like Salman Khan and Aamir Khan losing their deals after getting involved in controversies.
According to the experts, brands will never take a stand and what is happening is political vendetta. Deepika, Sara, and Shraddha altogether are endorsing a lot of major brands. And it might be possible that they will lose some of them because of the drug controversy.
Their involvement in the drug nexus will have a negative impact and it will certainly affect their brand values.